Program
Download the Conference Brochure (PDF file)
MONDAY, NOVEMBER 6, 2006
Pre-Conference Workshops (open exclusively to buy-side executives)
9:00 - 12:00 - Ballroom A
Workshop A - Assessing and Evaluating Transformation Options - An HROA Training Series Express Module
By the end of the program you will be able to:
- outline the strategic context for back-office transformation
- identify and specify the need for change
- assess the ‘as-is’ situation
- understand the external marketplace
- envision the ‘to-be’ service delivery model
- understand the transition/transformation process
- shape the commercial model/business case
HROA Europe is hosting this session with training provided by:
David Parry, Partner, Human Capital Advisory Services, Deloitte
13:30 - 16:30 - Ballroom A
Workshop B - How to Leverage Intercultural Awareness When Recruiting International Talent
This workshop will help participants:
- Understand the significant role that culture plays when communicating with people from different backgrounds
- Gain insight into their own and other cultures and learn how this affects their behavior, reactions, assumptions and expectations
- Better analyze, understand and effectively deal with their own international work experiences via a tool called Hofstede's 5-D model
- Increase their intercultural communication skills
Borderless Executive Search is hosting this session with training provided by:
Hans van Straaten, Senior Consultant, ITIM
13:30 - 16:30 - Pre-Function Room
Workshop C - Going Global: Deciding What, When and How to Centralize HR Functions
Through case studies and facilitated exercises, this workshop will answer the following questions:
- Which HR processes and sub-processes can be centralized in a European hub while still maintaining cultural and language diversity?
- Which HR processes and sub-processes can be successfully managed from an offshore location, and what are the best practices for doing so?
- How do you manage end-to-end HR processes using a global delivery model?
- What locations are best positioned to be European and global hubs for HR delivery?
- How do location decisions vary by industry and company?
Karine Heckmann, HR Tranformation Manager, ACS
Mauritz Houck, HR Transformation Manager, ACS
16:30 - 18:30 HROA Europe Board Meeting (by invitation only) - Honneur
19:00 - 20:00 HROA Europe Awards Cocktail Reception - Ballroom A
TUESDAY, NOVEMBER 7, 2006
8:00 – 9:00 Registration and Welcome Coffee
All plenary sessions will take place in Ballroom B and C
9:00 – 9:05 Conference Opening
Jay Whitehead, Publisher, HRO Europe & HRO Today Magazines, CEO, The CRO
9:05 – 9:20 Welcome Address - HROA Europe
Philippe Gluntz, Chairman of the Board, HROA Europe
9:20 – 10:00 KEYNOTE - How Cultural Resources Support Business Transformation
The cost/benefit ratio of corporations in transformation depends largely on invisible assets: the corporate culture that steers your organization through the process.
- Where does my national culture differ from others I deal with?
- How would I describe our corporate culture?
- How does culture affect transformation processes, and how do transformation processes affect culture?
- Can a corporation manage its culture, and if so, how?
Prof. Geert Hofstede, Emeritus Professor, Maastricht University
10:00 – 10:40 Case Study - How Unilever is Transforming HR
- Aligning HR and Business Strategy
- Delivering HR Transformation at Global Scale
- Key Lessons Learned from Unilever
Reg Bull, SVP Global HR Transformation, Unilever
10:40 – 11:10 Coffee Break
11:10 – 11:50 Case Study - Transforming the Human Resources Function
- How cost & quality considerations drive a new HR Operating Model
- The approach, prerequisites and the target delivery model
- The business perspective
- How line management view HR
- Current Status & next Steps
Claus Fey, Senior HR Executive, Bayer AG
11:50 – 12:40 HRO Executive Forum – How Best to Evaluate the Different Transformation Options
Top executives answer the tough questions on what, how and when to select each option available to transform HR.
- Defining the requirements and objectives of business transformation
- Considering the company’s needs
- Comparing different offers
- Single-sourcing vs. multi-sourcing
- Contract requirements
- Choosing the right partners
Moderator: Jay Whitehead, Publisher, HRO Europe & HRO Today Magazines, CEO, The CRO
Christian Baader, VP BPO, SAP AG
Marc Bruzzo, Vice President, ADP
Christian Marchetti, Managing Director, Accenture HR Services
Stephen Randall, Hewitt
Mary Sue Rogers, HCM Global Leader, IBM
Daniel Van den Broeck, VP, Applications and Industry Solutions HCM Solutions, Oracle EMEA
12:40 – 14:10 Lunch (Sponsored by: Convergys)
14:10 – 14:50 Research Update - Factors Making HRO Sustainable and Successful
- What are the key enablers of HRO success
- What is the value of information technology and outsourcing governance
- What are software license preferences in the market
- How do these elements differ between the US and Europe
Synco Jonkeren, Director HCM BPO, SAP AG
14:50 – 15:30 Case Study - Building the Case for HR Outsourcing
- Understand the journey from internal HR Transformation to a decision to outsource
- Appreciate the factors taken into account to build a business case for HR Outsourcing
- The provider’s perspective – building a deal that generates client value and provider profitability
- Lessons learnt
Hetti Barkworth-Nanton, Programme Director, HR Transformation, Centrica Plc
15:30 – 16:00 Coffee Break
16:00 – 16:40
STREAM A - Ballroom B and C
Key Tasks and Critical issues to Be Identified and Resolved before Undertaking BPO
- The Effects of BPO - Typical Risks Before & After
- Key Components of a Structured Vendor Selection Process
- The Service Contract - Summary of a Global Deal Framework
- The underestimated AS-IS analysis
- Managing the Expectation Gap
Dr Ulrich Nolte, Director, Global Transition Lead (NewHR), Deutsche Bank
STREAM B - Ballroom AHROA Europe Launches a Buyers Forum ( Open Exclusively to Buyer Side Executives)
- Delivering facts and figures from the HROA and ADP survey
- What are the reasons for transformation?
- What training is required?
- What benchmarks are needed?
- Lessons learned
Deborah Kops, Head of Program Planning and Development, SharedXpertise
Per-Axel Warensjo, Europe Employer Services Leader, Intel Corporation Europe
Facilitated by:
Andrew Kris, Chairman of the Advisory Board, SharedXpertise
16:40– 17:20
STREAM A - Ballroom B and C
Key Challenges when Transferring HR Services to an HRO Provider and How Should They Be Addressed
Participants will learn how to:
- Manage the internal dynamics
- Manage the external dynamics
- Deal with a different complexity
- Understand the transition challenge upfront and be ready for a long term partnership.
Luigi Pierleoni, HR Director Employee Services Western Europe, Procter & Gamble
STREAM B - Ballroom A
Using Value-Based Tools to Measure the Contribution of HR to the Business
- HR: The current context
- HR’s contribution: The elusive goal
- Measuring ‘value’: Ways and means
- Actually we’re looking in the wrong direction
- World class HR: Eight steps to HR nirvana
19:30 – 22:30 Networking Dinner (Sponsored by: Hewitt)
Buses leaving the Conrad Hotel at 19.00
WEDNESDAY, NOVEMBER 8, 2006
All plenary session will take place in Ballroom B and C
9:00 – 9:20 Chairman’s Opening
Andrew Kris, Chairman of the Advisory Board, SharedXpertise
9:20 – 10:00 KEYNOTE - Beyond Cost-Cutting, optimization of services in mature Shared Services Operations
- Cost cutting is a powerful currency however you only get credit
for doing it for so long - Exceptional service is the key to leading the market
- Understanding who HR Shared Services serves and growing your product
and service portfolio enables you to move up the value chain
Brian McLaren, Head of Professional and Advisory Services, RBS Group
10:00 - 10:40 Case Study - How to Streamline HR Processes Worldwide in order to Support a Company's Geographical Expansion.
Albert Martens, Director of HR Services, IKEA
10:40 – 11:10 Coffee Break
11:10 – 11:50 Case Study - How Marriott Hotels Outsourced Key HR and Payroll Processes
11:50 - 12:30 Overview from the Analysts – Key Market Factors Shaping HR Transformation Today
- A look at the key trends driving the business
- What are companies really looking for
Moderator: Richard J Crespin, Executive Director, HROA
Euan Davis, Senior Analyst, Forrester
Mike Friend, Research Manager, European Business Services, IDC
Helen Neale, BPO Analyst, NelsonHall
Cathy Tornbohm, Research Director, Gartner
12:30 – 13:20 Panel Discussion - Making the Case: Why Should Companies Outsource HR
Moderator: Jay Whitehead, Publisher, HRO Europe & HRO Today Magazines, CEO, The CRO
Christian Adlung, Director EMEA, Convergys
Alan Bailey, Managing Consultant, PA Consulting
Pam Berklich, Vice President & Group Leader, Outsourcing and Consulting Services, Kelly Services
Tim Palmer, HR Practice Lead, Europe, Equaterra
Steven Wilkinson, Vice President of Sales EMEA, ExcellerateHRO
Andrew Willerton, Principal Consultant, Xansa
13:20 – 14:30 Lunch
14:30 – 15:20 Panel - Future-Proofing HR Transformation: What’s Next
Moderator: Jay Whitehead, Publisher, HRO Europe & HRO Today Magazines, CEO, The CRO
Sunita Malhotra, Director Human Resources, Sales & Marketing, Electrolux Europe
Tony McCarthy, Group Director, People and Organisational Development, Royal Mail
Bernard O'Driscoll, Group HR Services Director, Lloyds TSB
15:20 – 15:30 Chairman’s Summary & Close
15.30 End of Conference coffee



